Workation: A New Trend Promoting Offbeat Destinations

Abstract

During this period of pandemic and lockdown the working class of India, especially the youth were completely deprived of any form of travel. The work from home concept had every working individual yearn for fresh air and change. Though the concept of ‘workation’ is not new in the western world, but this pandemic has made the working class Indians aware and interested in the concept. ’Workation’ is not just a new trend but a concept which is not only a going phase but a trend to stay. ‘Workation’ has boosted the businesses of home-stay accommodations for their affordability and homely environment. People staying away from family in metro cities have chosen to escape to a small picturesque location to stay and work instead of staying in the concrete jungles. This has not only promoted and given business to small home-stay owners but also helped the workationers with better mental health and zeal to work. This trend, though for the working class, requires a certain level of comfort and convenience to achieve their professional goals. ’Workation’ have been observed to improve productivity and positivity. This has also helped people come closer to nature and appreciate the gift of life. This research is conducted to analyse the thoughts and ideas of people and understand their perceptions on ‘Workation’. It will also explore their experiences and choice of locations to find the popularity of off-beat locations in the context. Through this research we will also endeavour to assess the contribution of ‘Workation’ in professional output and mental health of individuals. The study will be based on a survey conducted on individuals from various walks of life based in India. Primary data (interviews) as well as secondary data (books, articles, websites) has been considered for this study.

Keywords: Workation, Homestays, Off-Beat Locations, Mental Health

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