Empowering Employees: Embracing Artificial Intelligence (AI) in HR Practices in Retail Sector
Published: 2025
Author(s) Name: Meet Bhatt, Priyanka Shah |
Author(s) Affiliation: Gujarat Technological University, Gujarat, India.
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Abstract
Human Resource is considered to be the backbone of an organisation where employees as a human asset of the organisation are being taken care of, nowadays organisations are looking at a huge change where the humans are getting replaced by smarter machines, that doesn’t mean that those smart machines will take away their jobs but it suggest that human being will have to be one step ahead to learn how to work with those smart machines. This study talks about how can organisations embrace Artificial intelligence in HR Practices to evolve in a better way and embrace this change gracefully and the factors which will affect this change using Technology Acceptance Model and Exploratory Factor Analysis to study the factors affecting the change adoption among the employees of the Retail sector. The demographic study revealed that Age has significant relationship in adoption of Artificial intelligence whereas Income groups and Experience do not have a significant difference on Artificial Intelligence Adoption.
Keywords: Artificial Intelligence (AI), Human Resource (HR) Practices, Employees
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