Unlocking the Digital Frontier: Navigating Challenges in Mobile Banking Adoption Across the Enchanting Landscape of Manipur (India)

Abstract

This empirical research article aims to evaluate the issues and challenges in M-banking (mobile banking) adaptation. Primary data were gathered with the help of a structured questionnaire for quantitative data and a telephone interview was conducted with 15 respondents. A sample size of 145 respondents was selected using simple random sampling method. The analytical framework used the SPSS 21 software package, with statistical tools such as KMO (Kaiser-Meyer-Olkin)-Bartlett’s Test, Cronbach’s Alpha Reliability Test, ANOVA, Regression Analysis and Chi-square Tests. The findings of the study show different adoption pattern of mobile banking adaptation. Factors such as trust in banks, safety concerns, and transaction costs are found to be significant factors influencing the adoption of mobile banking services in the state. This study provides practical insights to the policy makers, banks correspondents, mobile network operators (MNO) and technology vendors, alike. Further research avenues include integrating the cultural factors, increase in the number of respondents.

Keywords: Mobile Banking, M-Banking, Issue of M-Banking, Challenges of Mobile Banking, Trust in Bank

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