A Study of Online Shopping Habits of Consumers in India
Published: 2014
Author(s) Name: Kalpana Mathur, Arti Sharma |
Author(s) Affiliation: Faculty of Commerce and Management Studies, Jai Narain Vyas University, Jodhpur, Rajasthan, India.
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Abstract
India is on the verge of an Internet boom with a projected user base of 330 million to 370 million by 2015, which will be the second largest in the world, and the largest in terms of incremental growth (McKinsey & Company, 2012). The Internet has changed the way we consume products and our means of satisfying our demands for our comfort. The new buzz of online shopping is witnessing lot of changes and
gaining people trust day by day. The major advantage that India enjoys is a significantly skewed online population of which 75% is younger and below 35 years of age as compared to any BRIC countries. The online retail market is less developed and requires deeper penetration and consumer engagement strategies(ComScore, 2013). This research paper is an attempt to examine the online shopping habits of consumers in India as it is evident that the shopping industry has been revolutionized with the advent of e commerce.
Keywords: Online Shopping, E-Retailing, Internet, Shopping Habits, E-Commerce
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