An Intellectual Structure of Post-Purchase Regret: A Bibliometric Analysis and Content Analysis

Abstract

The post-purchase regret is a negative emotion felt by consumers as a result of dissatisfaction. As emotion is a psychological trait and studied in various disciplines, it is necessary to take all research together to get an integrated view of post-purchase regret. This study is conducted using bibliometric analysis followed by content analysis to provide an extant knowledge base to stakeholders. First, this study gives an overview of the literature with yearly publications and citations, top nations, journals, institutions, and authors which depict how research on post-purchase regret evolved over time. The co-citation analysis provides researchers the best authors to collaborate with. Bibliographic coupling provides strong publications cited by other publications, which gives an opportunity to researchers to cite these publications in their own research. Furthermore, this study includes four important clusters identified from existing literature and the theoretical framework developed on the basis of systematic literature review. Therefore, this study concludes with several future research paths for a good pace of progress of research in this area. This study integrates various findings into a single body which helps marketers and policymakers deal with evolving concerns related to consumer behaviour. To the best of the authors’ knowledge, this is the first review of its sort, providing unique viewpoints on post-purchase regret.

Keywords: Post-Purchase Regret, Consumer Emotions, Bibliometric Analysis, Co-Occurrence, Bibliographic Coupling, Theoretical Framework

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