The Future of Entrepreneurship: AI, Sustainability, Gig Economy, Women Leaders, and Social Impact in the Digital Age

Abstract

Entrepreneurship is undergoing a transformative shift driven by technological advancements, sustainability concerns, evolving work models, gender inclusivity, and social impact. The rapid advancement of artificial intelligence (AI) has led to the emergence of AI-driven startups that leverage automation, data analytics, and machine learning to enhance productivity and decision- making. Simultaneously, green entrepreneurship has gained traction as businesses adopt eco-friendly models, emphasising renewable energy, circular economies, and sustainable production practices. The gig economy has redefined traditional employment structures, offering flexibility and new income opportunities but also presenting challenges related to job security and benefits. Women entrepreneurs are breaking historical barriers, contributing significantly to global economies, yet still facing funding and societal challenges. Social entrepreneurship has emerged as a force for positive change, prioritising social and environmental impact alongside profit. This article explores these five key entrepreneurial trends, assessing their collective influence on the future of business. It further examines the need and scope of these developments, the methodology adopted in analysing data, limitations encountered, and findings. The study concludes with recommendations for fostering innovation in these domains and suggestions for future research to better understand and support emerging entrepreneurial models.

Keywords: AI, Gig Economy, Social Entrepreneurship, Sustainability, Women Entrepreneurs

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