Winning the Talent Game: HR Gamification Experience for Generation Z

Abstract

The human resource in any organization has heavy responsibility of talent management starting from the stage of recruitment to employee retention. Most of the HR theories of recruitment are Gen X and Gen Y specific – mostly talking of recruitment tests, personality tests, test of reasoning and the personal interviews. The traditional ways of employee engagement have been still practiced in most of the government and public sector organizations. But Gen Z is a different breed of youth, agile and active on the digital online spaces. It is natural that in the last few years progressive companies have been applying ‘gaming concepts’ in hiring of Gen Z candidates. PricewaterhouseCoopers (PwC) is one of the top four sought after companies in the fields of commerce, accounting and auditing. The objective of the research is to explore the website engagement of Gen Z cohorts and the candidate engagement in talent acquisition through an experimental case evaluation of the HR of PwC Hungary. Multipoly, the recruitment tool of PwC is a big hit and occupies a niche for its own in the career page of PWC. Candidate engagement analysis on PwC website shows that the job seekers use less than 10 minutes in PWC site earlier. With Multipoly each candidate spent at least 90 minutes. The tool of the gamification for talent management used by PwC is being modeled by HR managers across industry to emulate in their own companies.

Keywords: Strategic Hiring, Gamification, Gen Z, Website Engagement, Candidate Engagement

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