Chimanbhai Patel Inst. of Computer Applications, Sardar Vallabhbhai Global Univ., Ahmedabad, Gujarat
Abstract
Social media platforms have become important tools for modern communication, self-expression, and social interaction. Of the many social media platforms available, Instagram is gaining popularity among the youth. Instagram, initially designed for photo and video sharing, has evolved into a strong tool for personal branding, networking, and marketing. Among Indian youth, Instagram has gained widespread popularity, influencing their social dynamics, creativity, and aspirations. However, the pervasive use of the platform has led to a new phenomenon – ‘InstaStress’ – that is Instagram-induced stress characterised by stress resulting from excessive engagement with Instagram. This stress gets generated from various factors, including social comparison, pressure to post frequently, cyberbullying, and the fear of missing out (FOMO). Instagram’s design, with its continuous feed, notifications, and algorithms, encourages addictive behaviour, which exacerbates mental health issues among young users. The results of excessive Instagram use are significant, with negative impacts on academic performance, social well-being, and overall mental health. As Instagram addiction becomes a growing concern, it is crucial to understand its effects and promote healthier social media usage habits. This paper explores the relationship between Instagram addiction and mental health issues among Indian youth, highlighting the urgent need for the intervention of artificial intelligence (AI) and the development of instruments to handle and mitigate the harmful effects (that is, stress) generated due to excessive social media consumption. The development of an instrument would play an important role in fostering a sustainable environment in several meaningful ways for youngsters.
Keywords: Instagram addiction, InstaStress, Mental health, Social media impact, Youth well-being.
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