Social Advertising for the Family Planning: An Analysis of Issues Which are Affecting Family Planning in Rural Area
Published: 2018
Author(s) Name: Kunal Sinha, S N Sahdeo |
Author(s) Affiliation: Research Scholar, Birla Institute of Technology, Ranchi, Jharkhand, India.
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Abstract
India is the second largest country in the world, of this 70% (Census,
2011) population is living in the rural area. India is supporting 16
% of the worlds population. Indias population is increasing in an
exponential manner. It has been found that the advertisement
plays a key role to make people aware of family planning. To study
the use of family planning practices or methods among the married
women of reproductive age (15-40yrs) was selected. Community based
study was conducted to find the awareness towards family
planning advertisement among rural women. Determinants of
demand for family planning are analyzed to find the impact of
family planning advertising on changing attitude and awareness
level among consumers.
Keywords: Family Planning, Social Advertising, Awareness, Rural Area
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