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Analysis of Customer Attitude Towards Electronic Food Ordering

KIMI Hospitality Research Journal

Volume 3 Issue 1

Published: 2018
Author(s) Name: Arati Prabhu, Rina Dongre | Author(s) Affiliation: Assis. Prof., Dept. of Mgt. Scie., (PUMBA) Savitribai Phule Pune Univ., Pune, Maharashtra.
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Abstract

We are in the technology enabled age where it has an influence on most, if not all our personal and professional realms. Functions we carried out manually are being taken over by internet technology. The development is rapid, and the transition is as fast. One of the product on the commercial platform is electronics food ordering. The demand both for food delivery and electronic commerce is growing. It is therefore not a surprise, that when these two functions come together, it is a precedent for success. The study aims at gathering and gaining factual and realistic insight into the growth customers’ attitude towards online food ordering system. The study is an attempt to understand what appeals, agrees and works for the customers. By doing so, it also provides invaluable information to mobile application companies to consider customer the information and incorporate the same. This study is an attempts to recognize the current upswing in the growing popularity in online food ordering system and the customers’ attitude and perception towards it.

Keywords: Online Food Ordering System, E-Commerce, Mobile Applications or Apps

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