M. Dhiliphan Kumar |
Kalasalingam Business School, Kalasalingam Academy of Research and Education (Deemed Univ.), TN.
Abstract
The pervasive influence of technology and its widespread integration into business operations compels management to prioritize highly motivated and engaged employees to achieve operational efficiency. Digital transformation encompasses the comprehensive evolution of business and organizational activities, involving various business processes, competencies, and innovative models. It seeks to leverage digital technologies, fostering change and capitalizing on opportunities across society and stakeholders. When examining the scope of digital transformation, the focus is often on developing organizational capacities that are agile, people-oriented, and innovative. These capacities should be customer-centric, efficient, and capable of seizing opportunities. Digital transformation is a journey marked by interconnected intermediary goals that must be addressed before implementation. While existing research literature extensively explores the advantages and disadvantages of digital transformation, there is a notable gap in understanding the relationship between digital transformation and employee engagement. The transformation of an organization through digital means necessitates management to prepare and motivate its employees effectively. With this consideration, this study aims to investigate how digital transformation influences employee engagement and how both employees and businesses can adapt and thrive amid the ongoing digital transformation. The research emphasizes the crucial interplay between the digital revolution, employee commitment, human resource management, customer involvement, process productivity, and commercial showcasing.
Keywords: Digital Revolution, Employee Commitment, Human Resource Management, Customer Involvement, Process Productivity, Commercial Showcasing, etc.
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