Synthesizing Patient Trust, Perceived Value, and Service Quality: A Comprehensive Review and Conceptual Model for Telemedicine Adoption in Rural India

Abstract

This study investigates the roles of patient trust, perceived value, and service quality in adopting referral telemedicine services in rural India. As telemedicine emerges as the proper solution for addressing the challenges of accessing healthcare services, there is a strong need to establish reasons that drive or hamper its adoption. This paper reviews the existing knowledge from prior research, draws and develops a conceptual model explaining the interrelationships, and postulates the hypothesis. The study aims to identify the determinants of perceived value, service quality, and patient trust in telemedicine, thus providing relevant insights to policymakers, practitioners, and technology developers toward effective policies. These results brought confidence in building reliable technology, clear communication, and expertise. They also suggest that the services provided through telemedicine present obvious benefits while ensuring very high standards of quality to be diffused in a wide context. This paper contributes to the fast-growing literature on digital health technology by developing a basis through which future empirical studies will validate the proposed relationships. Data from the research can be used to inform the building of telemedicine adoption strategies that have the potential to increase access and quality of care in rural India.

Keywords: Patient Trust, Perceived Value, Rural Area, Service Quality, Telemedicine Adoption

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