A Study of Customers Spending Patterns and Satisfaction Levels for Traditional and Online Retail Stores in Ranchi

Abstract

This paper explores customer’s spending patterns and satisfaction levels for traditional as well as online retail stores in Ranchi. With purchasing online, being a recent phenomenon with the growing internet usage, it was observed that studies focused more on the effectiveness and maximization of marketing activities through the usage of online stores. In this regard, this study aims to provide academic resource for the industry where few such studies are currently available. A simple random sampling approach was adopted to give proper representation to the sample. The sample size taken by the researcher was 200 respondents, which was duly estimated by considering the 95% level of significance and assigned proper weightage to the universe, cost and time factors. A self-designed questionnaire was administered manually and online for the different variables under consideration. The data was coded and data analysis was conducted using SPSS 20.0. The required study was summarized and categorized accordingly. Data analysis was carried out for all relevant variables. The relationships between the variables were identified and compared accordingly. The research outcomes were predicted by using the required tools of analysis. This study determines that there is a significant relationship between money spending pattern and satisfaction level of online store customers. With the spending of money for online purchases, the customers were likely to be satisfied.

Keywords: E-commerce, Online store, Retail, Satisfaction, Traditional storage.

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