Wednesday, 29 Nov, 2023




A Study of Organisation Development Affected by Consumer Buying Behaviour: A Literature Review

ANWESH: International Journal of Management & Information Technology

Volume 7 Issue 2

Published: 2022
Author(s) Name: Preeti Sharma, Chhavi Krishna and Amit Kumar | Author(s) Affiliation: University of Engineering and Technology, Roorkee, Uttarakhand, India.
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Consumer behaviour has been extensively examined by scholars and marketers in the past and continues to be studied now. Consumer behaviour has been a hot topic for academics and researchers for a variety of reasons, according to study. Understanding consumer behaviour has become an element that has a direct impact on the overall performance of firms, according to one prevalent viewpoint (Kotler and Keller, 2012). Another viewpoint contends that understanding consumer behaviour has grown increasingly important, particularly in light of the strong rivalry in the retail business in the UK and around the world (Lancaster et al., 2002). This chapter will cover some other aspects of consumer behaviour research, as well as the activity of researchers and marketers. Furthermore, the consumer decision-making process, namely the five stages of the consumer decision-making process, will be thoroughly examined.

Keywords: Consumer buying behaviour, Employee performance, Product business organisations.

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