Thursday, 23 May, 2024




A Study on Analysis of Customer Satisfaction towards Digital Marketing in Present Context

ANWESH: International Journal of Management & Information Technology

Volume 8 Issue 1

Published: 2023
Author(s) Name: Jayadatta S., Gangadhar Sheeri and Cherian Xavier | Author(s) Affiliation: KLEs Inst. of Mgt. Studies and Research, BVB Campus, Vidyanagar, Hubli, Karnataka, India.
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Digital marketing, which is seen as a new form of marketing and which has given organizations new options to conduct business around-the-clock, is crucial in today’s cutthroat global marketplace. Face-to-face communication with the person is helpful. Today, internet usage is exploding across all industries. Digitalization has taken over this period, and marketers are shifting to digital marketing, which promotes goods and services through digital technology in order to garner feedback and turn potential customers into loyal ones. The levels of customer satisfaction are put to the test with the maintained clients in order to gauge the amount of digitalization. The study was conducted to ascertain the drivers of digital marketing and the degree of client pleasure it provides. One-Way ANOVA was used to assess the study, and the results show that it was significant.

Keywords: Customer satisfaction, Digital marketing, Digitalization, Digital technology.

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