A Study on the Impact of Blended Learning among the Selected Ed Tech Startups
Published: 2023
Author(s) Name: B. Thulasipriya and Larisha Janet Rodrigues |
Author(s) Affiliation: Department of Commerce, PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India.
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Abstract
This study aims to assess the current landscape of blended learning in Ed Tech startups and analyze its impact on selected Ed startups in Bangalore city. The research methodology involves first hand data collection from Ed Tech startup founders, supplemented by secondary data from various sources. A sample of 100 founders was selected for analysis, and methods such as simple percentage analysis and ANOVA were employed. Key findings highlight the predominance of female respondents and the 15-25 age group, emphasizing the importance of tailored content and marketing. Additionally, diverse educational backgrounds among respondents underscore the need for a wide range of course offerings. Given income sensitivity among respondents, pricing models accommodating lower-income individuals are recommended. Platforms like Vedantu and Byju’s, showing significant impact from blended learning, should receive focused investment. The future scope for Ed Tech startups lies in personalization, inclusivity, and data-driven strategies, with potential for partnerships, diversified content, social learning, gamification, global expansion, and ethical considerations to drive sustained growth.
Keywords: Blended learning, Ed Tech startups, Ethical considerations, Sustained growth.
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