Tuesday, 25 Jun, 2024




Business Intelligence: As a Strategic Tool for Organization Development (A Literature Review)

ANWESH: International Journal of Management & Information Technology

Volume 5 Issue 1

Published: 2020
Author(s) Name: Renu Jakhar and Chhavi Krishna | Author(s) Affiliation: Assist. Prof., Dept. of Mgt. Studies, COER - School of Mgt., Roorkee, Uttarakhand, India.
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Business intelligence is a type of software that can harness the power of data within the organization. It offers a better way to sort, compare and review data in order for organizations to make a smart decision. Today the organization by the use of business intelligence they can use strategic business decisions that increase productivity, improve revenue, enhance growth. Business intelligence helps the organization to analyze data and make business with the speed in action and reaction. Erstwhile ten years with the approach to business management in the whole world has changed immensely and the organization has been able through knowledge and data conversation shaping the correct information. Business intelligence is a tool that helps organizations improve decision making by tracking, processing, storing and analyzing data and transforming it into insight. Business intelligence is a tool which gives business requirement up to mark. Nowadays many organizations that have a system to collect data and other information, business intelligence helps them to make a strategic decision and get competitive advantages.

Keywords: Business intelligence, Development organization, Strategy.

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