Consumption Characteristics of the Millennial Generation and Strategies Implemented to Satisfy Them: Airbnb Case
Published: 2019
Author(s) Name: José G. Vargas-Hernández and Lic. Laura Valeria Rueda Gómez |
Author(s) Affiliation: Research Prof., Admin. Dept., Univ. Center for Econ. and Managerial Scie., Univ. of Guadalajara
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Abstract
The main objective of this work is to identify how the most successful disruptive business model known as Airbnb has managed to satisfy the main consumption characteristics of the Millennials generation. To accomplish this objective, a literary review of this generation is needed, as well as the identification of its main consumption characteristics. At the same time, we will see a literary review of the Airbnb business model, which is based on a collaborative economy and will look at what Airbnb mechanisms and strategies are to satisfy the consumption characteristics of this new generation.
Keywords: Business model, Collaborative, Disruptive, Economy, Millennials, Strategy.
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