Creating Effective Social Responsibility Using Social Media

Abstract

In todays era of Social Media, the organizations are finding different ways to benefit from the usage of various social media platforms. Nowadays every small and big organization is using Social media as an effective marketing tool. Social Networking Websites like Facebook and Twitter can have a major influence on various activities of an organization, depending upon how effectively the organization adapts it. Social media gives the power to the organization and its employees to strategies the social cause that they are aiming for. The employees use the power of social media to publicize their voice and expand the social cause of their organization exponentially. Various social media platforms have boosted the power of social media campaign and increased the reachability of the social cause of the organizations. The aim of this paper is to find various ways the social media channels can be helpful and how these channels currently been utilized by the organizations in order to promote their social cause.

Keywords: Corporate social responsibility, Facebook, Social media, Twitter, YouTube

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