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Gearing Up of Corporate Social Responsibility With Artificial Intelligence: An Indian Forecast

ANWESH: International Journal of Management & Information Technology

Volume 4 Issue 2

Published: 2019
Author(s) Name: Anupam Ghosh, Buddhananda Banerjee, Arjun Malhotra, Rashi Malpani and Sadiya Fatima | Author(s) Affiliation: Assistant Professor, Birla Institute of Technology, Mesra, Ranchi, Jharkhand, India.
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Artificial Intelligence (AI) has the power to change the economy and lives. This paper highlights how AI can transform Corporate Social Responsibility (CSR) in India. It explores the competencies which an organization can gain by linking its socially responsible activities with AI. Unlike developed countries, AI is in a very nascent stage in India. On the other hand, it is mandatory for the organization to undertake CSR initiatives in India. Results reveal that organizations can be more efficient in their business operations if they incorporate AI technology with CSR. The amalgamation of AI and CSR can work wonders for an organization to be sustainable in India. This study tries to conceptualise AI into CSR through a theoretical model which needs further feasibility testing.

Keywords: Artificial intelligence, Corporate social responsibility, Sustainable development, Triple bottom line.

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