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Resource Mobilisation and Portfolio Management Strategies of Investment Companies: A Review Paper

ANWESH: International Journal of Management & Information Technology

Volume 3 Issue 1

Published: 2018
Author(s) Name: Sweta Gaur, Veeralakshmi | Author(s) Affiliation: Research Scholar, Department of Management Studies, UTU, Dehradun, Uttarakhand, India.
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There are different strategies that companies derive to attract the customer. Especially the investment companies define strategies to create potential investors and retain the existing customers. Mutual fund companies or asset management companies particularly need to strategies their needs with multi-folded criteria. Like transparency, liquidity, safety and hedge against inflation and market risk. This review paper hovers around the literature studies that help in setting a foundation to understand the resource mobilisation and understanding of portfolio management.

Keywords: Investment companies, Mutual funds, Resource mobilisation, Strategies.

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