To Study the Effectiveness of Online Reviews on the Tourism Sector in India
Published: 2023
Author(s) Name: Suvarna V. Nimbagal, Isha Chowdary, Abdulla Dharward, Darshan H. and G. S. Hiremath |
Author(s) Affiliation: School of Management Studies and Research, KLE Technological University, Hubli, Karnataka, India.
Locked
Subscribed
Available for All
Abstract
Purpose: The study focuses on tourism, and how online consumer ratings are handled. Online reviews and properly managing them are critical components of running a successful tourism business. Research Methodology: A descriptive research design is used to collect data utilizing the survey method and a structured questionnaire is used and the survey is carried out online. Findings: According to the respondents, more than 80 percent of travelers have booked travel services online, and most of them had read internet reviews before making travel purchases. Before making a vacation reservation, many clients read internet reviews. Originality: The research can be leveraged as a foundation for further research on Tourism and Hospitality. The uniqueness is in how internet reviews affect the tourist industry and the many segments of the tourism sector, and how these reviews play a vital role in the growth of the firms. In this study piece, we tested how internet reviews affect MakeMyTrip, Yatra.com, and Cleartrip’s user behavior.
Keywords: Consumer behavior, e-Visa on arrival (evoa), e-Tourist visa (etv), Feedbacks, Holiday, Internet, Online bookings, Online reviews, Tourism and hospitality.
View PDF