AISSMS College of Hotel Management and Catering Technology, Pune Maharashtra, India.
Abstract
One of the latest market trends observed lately, in bars, is all about the signature cocktails. Almost every bar has a cocktail menu precisely signature cocktails which generally portrays the theme, if any, culture, uniqueness, etc. of a bar. It has now become one of the greatest attractions as these cocktails can be revamped seasonally, occasionally, etc. Even the bartenders keep coming up with new recipes if the guests order them to make something innovative, which is not common, not regular however to come up with these signature cocktails, classic cocktails are the base or are fundamental aspect. Bartenders can easily twist the original recipe or simply create a customized recipe just by keeping the basic/base recipe in mind. In India, especially after the pandemic, it was noticed that the drinking culture gained popularity as wine shops were the primary consideration for gaining quick revenue, post which it was also observed that the wine shops or the places serving alcohol i.e. bars were found in every corner or at every specific interval of the city. Now almost all of the bars have cocktail menus be it classic, signature, or both. This research will help us to recognize which cocktails are most preferred by the guests.
Keywords: Cocktail, Classic Cocktail, Signature Cocktail, Need, USP (Unique Selling Point), Customize, Demand, Bar, Mixologist/Bartender, Menu
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