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A Study about the Awareness of Vegan Diet through Social Media and its Impact on People to Adopt Veganism

ATITHYA: A Journal of Hospitality

Volume 6 Issue 2

Published: 2020
Author(s) Name: Kiran M. Shende, Shruti S. Godse | Author(s) Affiliation: Associate Professor, AISSMS College of HMCT, Pune, Maharashtra, India.
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Abstract

Veganism being the most admired lifestyle in the recent time; this research paper intends to explore the various aspects of the digital media in influencing the decision of masses to convert to this lifestyle. This paper studies the various influencing factors for people in choosing to become a Vegan. For this we first understand the awareness about the topic in people. Further, we explore the availability of information to the public on the digital platforms, social media and as well on the web portals and then how the information transforms the people to adopt the Vegan lifestyle by all means or otherwise.

Keywords: Veganism, Vegan Foods, Vegan Diet, Social Media

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