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A Study of Food Truck Business in Pune City

ATITHYA: A Journal of Hospitality

Volume 4 Issue 2

Published: 2018
Author(s) Name: Rina Dongre, Shivangi Jatti | Author(s) Affiliation: Research Scholar, SavitriBai Phule Pune University, Maharashtra, India.
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Abstract

The food truck business is becoming popular among the youngsters and many entrepreneurs from varied background are venturing into it. Food trucks seems to be promising option for those who want to start a new food business but doesn’t have sufficient capital for the brick and mortar type of set ups. This study has attempted to find out standard operating procedures of the food trucks in Pune city. The various laws and regulations to be followed and the marketing strategies adopted to attract the customers is studied as well.

Keywords: Food Truck, Standard Operating Procedures, Marketing Strategies

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