A Study of Popularity of Wellness Tourism Amongst Young Generation

Abstract

This research study examines the popularity of wellness tourism among the younger generation. The study uses a mixed-methods approach, including both qualitative and quantitative data collection methods. The participants in the study are young adults aged between 15 to 35 years who have recently traveled for wellness tourism. The study investigates the reasons for the popularity of wellness tourism among the younger generation, the destinations preferred by them, the types of wellness activities that attract them, and the challenges faced during such trips. The study also explores the impact of wellness tourism on the physical and mental well-being of young adults. The findings of the study suggest that wellness tourism is gaining popularity among the younger generation due to an increased focus on self-care, a desire for personal growth and development, and a need for stress relief. The Pie diagrams were used to test the result and even the limitation of this study as it is concentrated on the young age of people only and social media specially Structured questionnaire was used to collect data for the selected sample of 59 young boys and girls. The study has been carried out in a span of six months in the year 2022-23. This descriptive research investigates data in real life phenomenon. The methodology and the process of this research in this study has been completed through questionnaire, observation, interview and case analysis. In other words, this study provides readers more insightful information of the position in the market in order to find a way to maximize the profit, by understanding the need of young generation.

Keywords: Tourism, Wellness, Youth, Popularity

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