A Study on Preference of Convenience Foods by Working Segments of the Information Technology Companies, Pune City

Abstract

Pune city was known as a pensioners paradise as well as Oxford of the East. It was also known as the hub of automobile industry of India. In the last couple of decades Pune city has witnessed a boom in the information technology industry and it has been growing ever since at a steady pace. At the same time India was also witnessing a tremendous amount of change happening in the convenience food industry. A lot of players were joining into this particular industry and were spreading wings throughout the country. These companies were using every possible media to reach out to people to accept their particular convenience food. Today the supermarkets and hypermarkets are filled with such convenience foods enticing customers towards it. The professionals of IT industry who have odd work timings find themselves in a fix when it comes to cooking food at home. They are look in lookout for ways that can help them keep the kitchen mess away, and at this juncture they are choosing convenience foods as an option wherein they feel that it will help them in varied ways to plug the gap of home cooking food at home.

Keywords: Convenience Food, Processed Food, Information Technology Industry

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