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A Study on the Marketing Strategies of Agritourism Centers in India

ATITHYA: A Journal of Hospitality

Volume 2 Issue 2

Published: 2016
Author(s) Name: Sanjeeb Pal | Author(s) Affiliation: Research Scho,Tourism & Hotel Mgt,Pacific Academy of Higher Edu & Research,Udaipur,Rajasthan,India
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Abstract

This research explores the current marketing strategies for Agri-tourism in India. Agri Tourism is the latest concept in the Indian Tourism industry. Agriculture is something common to all the citizens of India and everyone has its root in some village of India. Its a hidden wish of very citizen to explore back the roots where he belongs and Agri tourism is a perfect way to explore those real enchanting life of an Indian. The study is a modest attempt to explore the different marketing strategies employed by the Indian tourism industry especially with reference to Agri-tourism and also to find out the possible way forward to market Agri-tourism to the end users. Results show Indian farms use fewer marketing methods as compared to other forms of tourism. The government has just started showing interest in developing Agri Tourism under the banner of Indian Tourism.

Keywords: Agri Tourism, Promotion, Marketing Strategies, Farms

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