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Customer Retention Strategies Adopted by Standalone Restaurants in Pune and Its Benefit to the Restaurant

ATITHYA: A Journal of Hospitality

Volume 2 Issue 2

Published: 2016
Author(s) Name: Suraj M. | Author(s) Affiliation: Asst Prof,All India Shri Shivaji Memorial Society‚Äôs College of Hotel Mgt&Catering Tech,Maharashtra
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Abstract

This paper describes about the Customer Retention Strategies adopted by standalone restaurant in Pune city. The Discounts a006Ed Happy hours are some widely used Strategies in the Standalone restaurants which benefit them by increase in volume of sales with repeat customers and also contribute towards increased boost of brand with mouth publicity. The standalone restaurants make use of both the Monetary as well as Non-Monetary benefits. The customers are now-a-days attracting to the restaurants that provide some or the other benefits that will provide different advantages. This study focuses whether the Customer Retention strategies should be adopted by the standalone restaurants in Pune and what will be their benefits to the firm.

Keywords: Customer Retention Strategies, Monetary & Non-Monetary Benefits, Contribution to Business, Repeat Customers

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