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Promotion of Culinary Tourism as a Destination Attraction - Uttrakhand Region

ATITHYA: A Journal of Hospitality

Volume 3 Issue 2

Published: 2017
Author(s) Name: Yashwant Singh Rawal, Sundeep Singh Takuli | Author(s) Affiliation: Associate Professor, Department of Hotel Management, Pacific University, Udaipur, Rajasthan, India.
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Abstract

Food plays an important role in attracting tourists to a particular destination because as it reflects a region’s culture and lifestyle. The importance of cuisine can affect the tourist to finalize their final destination. Various type of businesses including farms, food outlets or stores, catering colleges, tour operators, homemade alcohol production units, historical monuments, religious attraction and many business can gain their profit from unique cuisines of that particular region. Culinary of a destination can also be categorized as a part of cultural tourism. Which can be the back bone of tourism that can positively present a destination. Local Food consumption of a particular area can be used for the development of that particular destination image. Also the culinary tourism is required for overall development. This paper focus at the importance of the connection between food and tourism which cannot be ignored from tourism point of view. Each tourist destination of uttrakhand offer different variety of natural beauty that can attract tourist from different countries and various places thus the delicious food of uttrakhand which is also rich in medicinal values as it grow on high altitude and harsh climate can be used as the main attraction and promotional tool for the development of tourism in uttrakhand.

Keywords: Culinary, Cuisines, Cultural, Local Food, Tourism

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