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Research Paper on Perception Study of Pune Wine Market Culture from the Consumers Point of View

ATITHYA: A Journal of Hospitality

Volume 2 Issue 2

Published: 2016
Author(s) Name: Rashmi Marathe, Mohini Rasal | Author(s) Affiliation: Asst Prof, AISSMS College of Hotel Management & Catering Technology, Pune, Maharashtra, India
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Abstract

The wine industry in Maharashtra is rapidly developing scene last 10 years in terms of the area, production & marketing of wines. Cities restrained major wine consumption. Yet, there is an increasing awareness about wine as a product in the domestic market. Result increase of wine consumption, & the number of wineries in international and domestic brands in state scene 2007. The disposable income in hand & ease of travelling has led to adopting global cultures and lifestyles, appreciating good wine and its consumption is one of them.

Keywords: Research, Interaction, Challenges, Development, Hospitality, Tourism

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