Role of Crisis Management in the Hotel Sectors: An Indian COVID-19 Pandemic Assessment (A Case Study of Lucknow Hotels)

Abstract

Purpose: The aims of study was to evolve the role of crisis management in hotels and regenerate the role of managers involved in the hotel business during the pandemic with innovative practices to downsize the effect of the pandemic crises COVID-19 pandemic in 2020. Design/Methodology/Approach: To study current topic, survey-based research was liberally used. The active respondents were senior hotel managers. The empirical survey was based on opinion and facts revealed by the management of hotels. The scope of study was the hotels of Lucknow. Findings: This research study found the readiness of hotel industry by implementing crises management concept in its training to their top management in India. It was focused on specific operational parts of the core area of hotel operations and discovers the use of technology to resolve the crises in achieving professional success. Practical Implications: The current study was focused on specific operational parts of the core area of hotel operations and discovers the use of technology to resolve the crises in achieving professional success. Originality/Value: As far as the authors are aware, this is the first study in India to concentrate on the role of crisis management in the hotel industry during and after the COVID-19 pandemic in the hotels of Lucknow.

Keywords: COVID-19, Crisis Management Techniques (CMTs), Innovative Practices, Technology

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