Study of Trends in Quick Service Restaurantse
Published: 2016
Author(s) Name: Sameer Koranne, Sachin Borgave |
Author(s) Affiliation: Sinhgad Institute of Business Administration & Computer Application, Lonavala, Maharashtra, India
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Abstract
Changing socio-economic environment has brought phenomenal developments in food service industry in India and quick service restaurants segment is front runner in this growth story. This study is an attempt to ascertain the trends and popularity of QSR amongst Indian masses and the catalysts of the widespread acceptance. A brief of customer opinions have provided some significant trends in customer preferences of places for eating out. The attributes of QSR that influence a customer perception and magnetize it to QSR and a particular brand is estimated in focused market. A descriptive research with cross functional analysis is presented in the most appropriate manner.
Keywords: QSR, Growth, Customer Preferences, Food Service Industry
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