The Role of Social Media in Tourism Promotion: A Case Study of the Himachal Pradesh Tourism Department
Published: 2024
Author(s) Name: Rahul Kaundal, Ali John Singh Premi, Vishal Choudhary |
Author(s) Affiliation: Department of Tourism and Travel Management, Central University of Himachal Pradesh, India.
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Abstract
This study explores the significance of social media as a medium to exchange tourist-related information and aid in promoting travel. Modern social media tools have transformed how people interact, share, collaborate, and communicate. Social media is also a valuable platform for knowledge sharing and has become a major communication tool that spreads across regions, such as wildfires. Tourism is one of the industries that has benefited most from the Internet. Additionally, social media will continue to gain relevance. This study’s main area was establishing a framework for social media for tourism promotion in Himachal Pradesh. This study aims to provide insights into the significance of social media as a tool for information sharing and promoting tourism. This study was based on the secondary information gathered from various sources. These findings indicate how social media may have influenced travelers’ decision-making or planning to visit Himachal Pradesh as a tourist destination.
Keywords: Social Media, Tourism, IoT, ICT, Social Media Application, Himachal Tourism
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