The Study of Effect of Duration Control in Rooms Division on Break Even Room Revenue in Star Rated Hotels

Abstract

The paper is a part of a detailed research which is been undertaken to study the effect of duration control on the break-even room revenue. The detailed research of which the paper is a part deals with various revenue management techniques used in star category hotels and check its impact on the hotel room revenue. After a detailed analysis and thorough classification there have a list of revenue management strategies which have been listed out. Duration Control is one of most important revenue management technique amongst the all listed revenue management techniques. Here the relation of duration control is studied with the breakeven room revenue and a detailed analysis is put forth whether there is a relation between the both the variables. The paper is based on a pilot survey which is part of the study of revenue management techniques used in rooms division in star rated hotels. The research is done considering twenty star rated hotels in Pune district. The data collected is summarized to find out the reliability of data. Then hypothesis is tested using the two tailed test and Karl Pearson Coefficient to come to certain inference. Finally, some light has put forth on the future research prospects.

Keywords: Revenue Management, Room Revenue, Duration Control, Rooms Division, Star Rated Hotels, Break Even Room Revenue

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