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To Study the Evolution of Wine: Bottle to Can

ATITHYA: A Journal of Hospitality

Volume 9 Issue 1

Published: 2023
Author(s) Name: Sumeet Dua, Chhavi Sahai, Karthik Anekar | Author(s) Affiliation: Neville Wadia Institute of Management Studies and Research, Pune, Maharashtra, India.
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Abstract

Glass bottles that we are so familiar with were introduced in the 17th century by the Romans, before that wines were produced and stored in huge clay pots.These pots were also transported to various countries to trade wine. Later, transportation became a tedious task in these clay pots because wine used to get cooked during transportation due to lack of temperature control. This led to the discovery of wooden barrels. They were easy to transport and also contributed in softening the harsh tannins in wine as well as gave a peculiar smoky flavour to the wine. The wine industry has changed and evolved over the past few decades. Wine industry in India is also trying to catch up with the global market. New trends are getting introduced regarding the way wine can be served to the consumers in more convenient and more attractive way. One of the new trends in wine, introduced in Indian market is ‘Wine in a can’. This concept will change the perspective of people about wine. The concept of canned wines will be a great heads-up for the amateurs who are new to wines and are eager to learn. There are many people who dislike wines due to various reasons such as they are very expensive, low alcohol content; people don’t like the taste of wine and most importantly lack of knowledge about wines. But with canned wines being introduced in the market more and more people would be curious to find out how a canned wine would really taste like. Cost of this product is so economical that it will be the major factor encouraging people to buy more and more canned wines.

Keywords: Can, Wine, Economical, Wooden Barrels, Cooked Wine, Tannins

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