Alternative Career for Hospitality Management Students: Perception and Preferences, in Context to Hotel Management Students of Kumaun Region

Abstract

Career choice is a conglomerate decision for students since it confirms the kind of profession that they choose to pursue in life. As students try to make career their choice, they face challenges of matching their career choices with their abilities, zeal and academic performance. The growth of hospitality sector has resulted in an adequate scope for the ambitious hospitality professionals to take up careers in this largely growing sector. It is said, ‘That a particular individual who has a fervour, passion, communication skills and able to remain steady, hospitality is the career for you’. The purpose of this study was the factors being examined that influence alternative career choices among students undertaking hotel management such as Knowledge, Skill and Attitude. This study enlarges the job perceptions of hotel management students towards alternative career opportunities. It aims to bring more about their skills, attitudes and career plans, and help to achieve comparative insights that will help in picking up opportunities towards other career avenues. Students in the hospitality industry have to be vigilant carefully their career planning in order to cope with the demands of the hospitality industry’s ambitious environment. This study tries to identify the attributes that makes hotel management students suitable for alternative career opportunities in the hospitality sector.

Keywords: Knowledge, Skill, Abilities, Attitude, Hospitality, Career Opportunity

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