Destination Facilities and Tourist Satisfaction: Evidences from Awadh Region of Uttar Pradesh, India

Abstract

According to UNWTO’s projection the international tourist arrival will grow at a rate of 4% to 5% worldwide in 2018. The India’s share in Asia pacific region is increasing with constant pace. Satisfaction of consumers is important for any business to grow and sustain because it is an established fact that repeat sale of goods and services to same customer requires less expenditure than to get a new customer, and tourism products and services are not an exception to it. This leads the organisation engaged in tourism business to know about the status of satisfaction of tourist wit respect to their products and services on sale. Several studies on tourists satisfaction with regard to destination suggests that higher levels of tourists results in re-visit and word of mouth publicity about destination by satisfied tourists (Kau and Lim, 2005; Kozak and Rimmington, 2000; Yu and Goulden, 2006). The study was conducted to find whether tourist visiting destinations are satisfied; satisfaction of tourists with accommodation facilities at destination; satisfaction of tourists with food and beverage facilities at destination; satisfaction of tourists with local transport facilities at destination.

Keywords: Destination Facilities, Accommodation Facility, Local Transport Facility, Tourist Satisfaction, Local Food and Beverage Facilities etc.

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