Exploring the Role of Tourism Social Entrepreneurship (TSE) and Government Initiatives in the Development of Craftsmanship in Kashmir Valley, Jammu and Kashmir

Abstract

The present study investigates the role of social entrepreneurship & government’s support for building Craftsmanship via various schemes and incentives in Kashmir valley, Jammu and Kashmir, Union territory, India. The crafting culture is majorly passed down from generation to generation. Still, after analysing the data available on the subject, Craftsmen feel neglected due to urbanization and large-scale product and service development. They cannot sell their products at the prices they are expected to earn for the amount of effort put in to assure the quality and originality of the product (Kramrisch, 1958). In addition, Craftspeople have been further marginalized by the rapid expansion and multiplication of industries, resulting in a scenario of quality compromise and leaving them with few or no choices for finding clients for their well-crafted products. This study is based on secondary data and is exploratory cum descriptive. The data revealed that government operates various schemes for promoting craftsmanship in the Union territory of Jammu & Kashmir. Also, the data showed that multiple incentives are provided to artisans to uplift their crafting business.

Keywords: Social Entrepreneurship, Craftsmanship, Incentives, Schemes, Development

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