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Study About the Potential of Virtual Reality Tourism Business in India, using the Model of VR Dubai

AVAHAN: A Journal on Hospitality and Tourism

Volume 12 Issue 1

Published: 2024
Author(s) Name: Kale Prajwal Prasanna, Sutare Nishant Sureshkumar | Author(s) Affiliation: Vishwakarma University, Pune, Maharashtra, India.
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Abstract

This research paper aims to explore the potential of virtual reality (VR) technology in the tourism industry in India and proposes the VR Dubai model as a framework for its implementation. It analyses the key features of the VR Dubai model, including the use of high-quality VR content, and integration with digital platforms in VR infrastructure. Researcher has used Exploratory Research Design for this study. Researcher has collected the data in the form of Primary and Secondary data. Primary data has collected from the 100 respondents. The paper concludes by highlighting the potential of VR technology to transform the tourism industry in India, making it more accessible, engaging, and attractive to visitors. The research aims to understand the Perspectives of Indian tourists on experiencing Dubai in Virtual Reality for launching a VR tourism business in India. Explore how Dubai’s virtual reality could enhance the experience of Indian tourists. Investigate the potential of launching a VR tourism business in India.

Keywords: VR Tourism Business, VR technology, Virtual Reality Tourism, Dubai Tourism, Tourism Trends, Virtual Reality Business, Business in India, VR Dubai, Sustainability, ICT, Travellers Preferences

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