Creative Communication in COVID Times: Sentiment Analysis of HealthyAtHome
Published: 2022
Author(s) Name: Deepti Prakash, Meenakshi Bisla, Twinkle Arora |
Author(s) Affiliation: Guru Gobind Singh Indraprastha University, New Delhi, India.
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Abstract
Click Here:Access Full TextThe paper discusses the HealthyAtHome during COVID times. The usage of Twitter is increasingly been used to gather data and make meaningful interpretations. This hashtag was initiated to develop consciousness among individuals regarding the importance of staying at home. Tweets on this hashtag were obtained and a qualitative analysis was conducted. Twitter has an amazing power to connect people with content with the pace at which it spreads through re-tweets. We concluded that #HealthyAtHome was successful in being creative as it reflected positive sentiments. The word cloud prepared through tweets shows other hashtags like #healthylifestyle, socialdistancing etc.; suggesting that people realized the real meaning of staying at home. Since communication content can be customized and updated instantly at relatively low cost through twitter; it can be used for positive engagement of users.
Keywords: HealthyAtHome, Sentiment Analysis, Tweets, Twitter Analysis
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