Friday, 18 Oct, 2019

011-28082485

011-47044510

+91-9899775880

Customer Experience and Perception on the CRM Practices of some Public Sector Banks with Reference to Coimbatore District, Tamilnadu

Drishtikon: A Management Journal

Volume 2 Issue 1

Published: 2010
Author(s) Name: V. Ramanujam
Locked Subscribed Available for All

Abstract

The purpose of business is to create new customers and retain old customers. Customer orientation is the ultimate key to success of any business. Customer Relationship Management (CRM) is a comprehensive approach for creating, maintaining and expanding customer relationships. CRM does not just belong to sales and marketing. CRM is an intelligent blend of marketing and information technology for serving the customer with greater care and value. It is a new way of doing business covering all aspects. If any area is left out of CRM, the organization is exposed to greater risk. This article is focus on the dimension of perception towards customer relationship management in selected public sector banks at Coimbatore district Key words: Customer Relationship Management, Perception, Attitude, Value

View PDF

Refund policy | Privacy policy | Copyright Information | Contact Us | Feedback © Publishingindia.com, All rights reserved