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External Obstacles to Quality for Small Scale Enterprises

Drishtikon: A Management Journal

Volume 2 Issue 2

Published: 2011
Author(s) Name: Abhijit Chakraborty, Sudip Kr. Deb, Sitanath Mukhopadhay, Ranjan Bhattacharya
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Abstract

The Small scale manufacturing enterprises are facing critical problems while selling their products. As the SSE is not having huge financial backup and so they depend very much on the revenue earned after selling their product. The product sales can only increase if the manufactured product is meeting the desired level of standard of the customers’ requirement. But actually it is not doing so. In this paper, we have tried to analyse the problems in the context of external obstacles to Quality by taking survey with the help of questionnaire for the SSE. If the external obstacles are addressed properly by the SSE, then they can remove the obstacles to quality to a large extent by changing them accordingly as per market demand. Keywords: Quality, Profit, SSE, Quality loop, Customer

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