Impact of Recession on Entertainment Industry with Special Reference to Bollywood
Published: 2009
Author(s) Name: Ila Chaturvedi
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Abstract
The Indian Entertainment Industry is among the fastest growing sectors of the country. This
industry comprises of Film Industry and Television Industry. Indian film industry is the largest
film industry in the world, producing on an average, close to a thousand films a year in all
languages. The main objective of this research paper is to know the co relation between BSE
sensex and Box Office revenue collections for the period January 2008-July 2009. The research is
based on extensive use of different websites providing information related to these two variables.
Statistical tools like Karl Pearson method of Co relation, t-test were applied. The findings show
that there is a moderate degree positive co relation between these two. It can also be inferred that
the co relation between BSE sensex and Box Office revenue collections is not statistically
significant
Keywords: Recession, Entertainment Industry, Bollywood ,Film Industry
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