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Is P-Commerce The Future of Business and E-Commerce? An Empirical Study of Elite Customer Experience and Perception

Drishtikon: A Management Journal

Volume 5 Issue 1

Published: 2014
Author(s) Name: Arvind Agrawal, Rashmi Soni | Author(s) Affiliation: Arvind is Scholar at JJT Univ., Rajasthan; Dr. Rashmi is Dean, Oriental Institute, Navi Mumbai
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Abstract

The phenomenon of e-commerce was initially a technological development. It offered a new dimension to business, and new opportunity to creative people. However, not all the e-com ventures could be equally successful. There can be many factors, and the people element is surely one of them, which cannot be isolated from business. The people-power and that of fast-changing / emerging values is going to drive transformation in forms and formats of business in future; beyond e-com, social media and internet based marketing. This paper is prepared in light of the ideas generated in a landmark book titled: Marketing 3.0 – From Products to Customers to Human Spirit by Philip Kotler, H Kartajaya and Iwan S. (2010) and is based on data collected from 37 respondents from LinkedIn The paper gives insight of deep level changes happening inside the minds of high-end consumers with advent of irreversible globalization and its impact beyond Internet based platforms This paper explores the relevance of those ideas for something we will call ‘P-Commerce’; (participation- commerce) in this paper.

Keywords: E-Commerce, Collaborative Marketing, Brand, Hierarchy of Desires, Customer Partnerships, Participation Commerce

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