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Performance Management in Retail Sector- An Empirical Study

Drishtikon: A Management Journal

Volume 2 Issue 2

Published: 2011
Author(s) Name: Kalpana Agrawal, Heena Jain, Anukool M. Hyde
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Retail sector is a market where there is organized methodology for the sale of goods. The retail sector is presently undergoing a transition in India. Previously, customers used to go to ‘Kirana’ stores to purchases their necessities. The Indian retail market, which is the fifth largest retail destination globally, was ranked second after Vietnam as the most attractive emerging market for investment in the retail sector by AT Kearneys seventh annual Global Retail Development Index (GRDI), in 2008. The share of retail trade in the country gross domestic product (GDP) was between 8–10 per cent in 2007. It is currently around 12 per cent, and is likely to reach 22 per cent by 2010. Performance management includes activities to ensure that goals are consistently being met in an effective and efficient manner. Performance management focus on performance of the organization, a department, processes product or service, employees’qualities etc. This study is an attempt to find out the factors which are important for performance management in retail sector in Indore city.

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