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An empirical study on Consumer Behaviour towards Skin Care Products with special reference to Shahnaz Husain Herbal in Kolkata City

Global Journal of Research in Management

Volume 8 Issue 2

Published: 2018
Author(s) Name: Kingsuk Sengupta | Author(s) Affiliation: Assistant Professor, Department of Management Studies, Sikkim Manipal University, Sikkim, India.
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Abstract

The study was carried out to find out various aspects as regards consumer behaviour towards skin care products of ShahnazHusain Herbal. The city of Kolkata, West Bengal was selected for this study. It is a Cross-sectional study which is descriptive and analytical in nature to examine the various aspects of buyer behaviour. The sample size for collecting requisite data was of 100 respondents. Hypotheses were tested through association between the variables. All the variables studied were significantly related to culture and was consequently related to buyer behaviour. The chi-square indicates that there is a significant association between frequency of purchase and amount spent for skin care products of ShahnazHusain Herbal, significant association between frequency of purchase and usage of skin care products of Shahnaz Husain Herbal and also there is a significant association between usage and satisfaction about skin care products of Shahnaz Husain Herbal.

Keywords: Consumer Behaviour, Buyer Preference

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