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Analysis of The Acquisition of Model Group by AB InBev: How The Family Business Groups Increase their Internationalization?

Global Journal of Research in Management

Volume 5 Issue 2

Published: 2015
Author(s) Name: José G. Vargas- Hernández, José Satsumi López-Morales | Author(s) Affiliation:
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Abstract

This paper describes the most important acquisition of the Mexican economy in financial terms, which was concrete in 2013, in which the target was the leading Mexican brewer Grupo Modelo and the buyer the world leader in this sector Ab InBev. The acquisition has brought changes that directly affect the dynamics of the industry in Mexico. This situation favored micro-brewers and craft beer segment in the country. In addition represent an effort of the family owners (Arambuluzabala, Diez and Fernandez) for increasing the global presence of the firm. The results presented by the company were analyzed to make a comparative analysis of the effects of the transaction on the company, which have been mainly mergers and sales of other economic units belonging to corporate.

Keywords: Acquisitions, FDI, Grupo Modelo, Internationalization

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