Factors Affecting Life Insurance Investment Decision in Vapi City
Published: 2022
Author(s) Name: Zankhana Atodaria, Vivek Rohit and Nehil Patel |
Author(s) Affiliation: GIDC Rajju Shroff Rofel Institute of Management Studies, Vapi, Gujarat.
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Abstract
A life insurance plan provides insurers or their dependents a lump sum payment after a predetermined period or, in some cases, upon death. The customers
choice to invest in a life insurance plan is affected by a variety of factors, such as
socioeconomic considerations, whether the company can be trusted, offers all insurance services, and demographic criteria, such as income, occupation,
gender, and educational attainment. Investors must recognize their risks and manage them appropriately. This research aims to examine the variables that
influence a persons decision to invest in a life insurance policy. 153 respondents
completed a structured questionnaire that was used to obtain the data. Data were
analyzed using one-way ANOVA and Chi-square to examine the relationship
between demographic characteristics and policy features as well as between
demographic variables and the percentage of income invested in life insurance. The analysis software SPSS is utilized. The outcome indicates that the
investment decision is affected by the income component and the benefits provided by an insurance policy.
Keywords: Insurance, life insurance, Investment, demographic
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