Organized Retailing in India is Emerging - A Study in Twin Cities of Hyderabad
Published: 2017
Author(s) Name: Navin Prakash Mishra and K Rajanath |
Author(s) Affiliation: Associate Professor, MRM Institute of Management, Telangana, India.
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Abstract
Retailing is of two types, viz Unorganized and Organized formats. Up to 1990s
unorganized was predominant in Indian market. However, due to fast changing
demographics, increase in youth population, government policies, higher
affordability etc. prompted and facilitated organized retailing. Further, the
declaration of Government of India policy with regard to FDI has propelled the
growth of organized retailing in India. Studies in the past have indicated though
there is a huge potential for organized retailing, the share of organized format is
still in a single digit only in Indian market. Therefore, the study on Organized
Retailing in India is Emerging – a study in twin cities of Hyderabad assumes
significance. The study results indicate that the organized retailing, particularly in
twin cities of Hyderabad, is yet emerging and has a long way to go to catch up
with multi nationals.
Keywords: Human Resource, Information Technology, Inventory, Logistics, Emerging.
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